Instagram: Everything You Need to Know

For Small Businesses, Entrepreneurs and Podcasters

For small business owners, entrepreneurs and podcasters

To get the most out of your business Instagram account, keep these tips in mind:

  • Links don't work on Instagram. The only place you will be able to share a working link that actually takes users to your website is in your profile. Links don't work in captions or photo comments, so if you're trying to direct people to a specific Web page, you won't have any luck writing it out under your pictures or videos because users won't be able to click on it. You can, however, note in the caption that the link is on your profile, so if you're promoting a specific page or running some sort of promotion, you can change the default link in your biography to the link of that particular page. For this reason, Instagram isn't the best place to promote Web content, but it can help you get brand exposure, leading to more traffic later on.
  • You can share photos that aren't square with the help of outside apps. Want to add a photo, but cropping it to fit the iconic Instagram square would cut out key parts of the image? There are tons of free and paid third-party apps, like InstaSize, that allow you to edit your photos to fit into the square without cropping them, by adding white space (or patterns, different colors, etc.) to the sides of your image.
  • Keep your posts about your brand. It can be tempting to share photos of food, fashion and animals because they're so popular on the platform, but if your business has nothing to do with those things or if you usually only post pictures of your products, this could make your social marketing look disjointed and could confuse your followers. Keep things relevant to your business, and the followers you gain will be there because they support your brand — not just because your dinner looked delicious. However, it's also important to find balance. If you can find a way to incorporate pictures like these while still making them relevant to your business, it could make your social marketing strategy more successful.
  • Run giveaways and promotions. You can do entirely Instagram-based promotions by posting an image advertising your giveaway, sale or contest and asking users to repost that image with a specific, custom hashtag in order to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it'll drive more people to visit your profile.
  • Respond to other users' comments. When people comment on your photos, make sure you reply to them. Interacting with your customers and followers will show them that you are paying attention and that you care about whether they see your photos and what they have to say. They'll be more likely to continue following you and interacting with your pictures if they feel like they matter.
  • Embed your Instagram posts on your website. From the desktop Web version of Instagram, you can get an embed code to add specific images and videos to your company's website. This can help you show your current visitors that you're active on Instagram and, as a result, help you gain more followers. Just select the photo you want to embed, click the ellipses button on the bottom-right corner and select Embed. This will pull up a box with the embed code and give you the option of whether to show the caption. From there, just copy and paste the code where you want it to go on your website.

Looking for more information on Instagram marketing for your business? 

What’d you see the last time you scrolled through your Instagram feed?

Were you were bombarded with selfies, pictures of delicious-looking food, videos of people’s pets, and inspirational quotes.

How many interesting posts did you see from small businesses? The sad fact is that lots of small businesses aren’t even on Instagram. Often, they either don’t want to learn how to use it or they don’t think it’ll help them improve their business. But they’re wrong. Instagram can help your small business succeed.

Instagram is worth your time. After all, at 4.21%, brand engagement rates highest on Instagram. That’s right – it beats both Twitter and Facebook. So, let’s talk about several ways you can use Instagram effectively to engage with your audience and get better results from your social media marketing efforts.

  1. Sign up for the 15 Day Instagram Challenge.
  2. Read additional Instagram resources below.

About Alexa

My name is Alexa Williams-Meisler and I am an entrepreneur at heart. I have run the award-winning travel blog, 52 Perfect Days for eight years. I started blogging before social media became an important component of blogging.

I learned my around social media quickly because of my blog and worked as the social media manager for my husbands agency, ZD Design for five years. When I'm not blogging or knee deep working on social media strategy you'll find me exploring the world with my 14 year old son.



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